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How to Stand Out in a Buyer’s Market

If you’re trying to sell a home in a market that favours buyers, you'll need to put in the extra effort to make sure your property is going to get noticed. After all, if the market is flooded with competitive, relatively low-cost homes and properties, it may be too easy for a buyer to find what they think they want – even if you have a better deal. Here are some strategies to make your property stand out in a buyer's market.

Standing out in a Buyer's MarketTiming

Make sure you are putting your property up at the best possible time to get it noticed and keep it from languishing on the market. Be aware of your surroundings and how they influence your ability to sell a home at different times. Tourist centers may do very well during Christmas season when an influx of buyers is coming into the area, and beachside areas will likely sell better during the summer months. 

Method of Sale

The two most popular methods of selling property are a private treaty and public auction. Make sure you pick the most appropriate one for your property to ensure that it gets the attention it deserves. If it is difficult to determine the value of the property you are trying to sell, an auction might net you better success. 

Setting the Price

To sell a home successfully, the price must be competitive for it to stand out. Be realistic about how much you can price the home for to ensure that it won't be completely ignored as buyers focus on cheaper properties. 

Presentation

Finally, make sure that the property you are selling is giving an awesome first impression. If there are a lot of competitive properties available, and yours doesn't look as good as the rest, it will be passed up for something else.

For more tips and tricks to sell your property in a Buyer’s Market, give Investors Edge a call.

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Living in the Melbourne, we had to fully rely on the agency handling the sale of the property. We are thrilled with Investors Edge Real Estate in the way they handled: the marketing, negotiating with the tenant, the time on market and of course the sale! We are looking forward to using their services again.

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I highly recommend Erica as she treats your home like it's her own. She is so thorough and has fantastic attention to detail. Because of this I know my home will be looked after and any issues will be dealt with swiftly.


Rachel Reynolds
Banksia Grove WA

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The Strategic Portfolio Plan is a practical and well-structured service that made it easy to plan different scenarios. The tools were useful, and the guidance from Jarrad helped clarify decisions and confirm a clear path forward.

Alexandra Christou
Banksia Grove WA

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