Episode 109: Become a Power Negotiator with Michael Yardney

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Today, I'm really excited to have another one of my favorite authors along for my special holiday series to inspire you with some great reading and in this case take you deeper into one of the most valuable skills you can have in all areas of life.

Today, I've got Michael Yardney, the CEO of Metropole Property Strategists, and he's the author of the international bestseller “Negotiate, Influence, Persuade: How to Persuade Others to Do What You'd Like Them to Do.”

I think it's a very underrated skill that we can all learn. So, I wanted to get the guy who had written the book on it to upskill us. Let's take a deep dive into how to become a power negotiator.

Let's go inside.

Episode Highlights:

1. Intro [00:00]
2. Being a Good Negotiator is an Important Skill That Property Investors Need to Learn [01:34]
3. Life is One Big Negotiation; We Negotiate All the Time [03:57]
4. Michael's New Book is for Salespeople and Consumers as Well [05:27]
5. Australians Are Not Good Negotiators [06:33]
6. Sometimes Emotion Gets Its Way of Investing Property [09:13]
7. Negotiation is a Skill You Can Learn [12:31]
8. Everything is Potentially Up for Negotiation [13:47]
9. Treat Negotiation as a Game to Detach Your Emotion a Little Bit [16:47]
10. Diving Deep Into Three Leverage Points in Negotiation [22:07]
11. Biggest Mistakes You Might Be Making in Property Investing [25:11]
12. Silent Sales Benefit of Buyer's Agent [32:34]
13. Outro [36:10]

Resource Links:

Books Mentioned:

• Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini (https://amzn.to/3YBPdyD)
• Negotiate, Influence, Persuade: How to Persuade Others to Do What You'd Like Them to Do by Michael Yardney (https://negotiateinfluencepersuade.com/)
• Join the Perth Property Investment Facebook Group (https://www.facebook.com/groups/perthpropertyinvestors)
• Join Jarrad Mahon’s Property Investor Update (https://www.investorsedge.com.au/join)
• For more info on our award-winning and highly rated Property Management services that give you guaranteed peace of mind (https://www.investorsedge.com.au/perth-property-management-specialists/)
• For more info on how our Property Sales services can ensure you get the best selling price while handling all the stress for you (https://www.investorsedge.com.au/selling-your-perth-property/)
• Get Jarrad’s strategic advice towards your property purchase and development plans (https://www.investorsedge.com.au/invest-in-perth-property/)

Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

About the Guest:

Michael Yardney, whose books have been translated into 5 languages, is Australia’s leading expert in the psychology of success. His team has been involved in well over 3.5 Billion Dollars’ worth of successful property transactions, making him one of the country’s top experts in negotiation.

He is a regular commentator on television and commercial radio and has a regular column in Yahoo Finance, Your Investment Property Magazine, and Smart Company.

Michael’s Property Update blog has been voted the world’s #1 real estate website for 2017, 2018, 2019, and 2020, and his popular Podcast regularly ranks amongst Australia’s top business podcasts.

Michael has probably educated more successful property investors than anyone else in Australia and has again been voted Australia’s leading property educator and mentor.

You can buy the e-book or/and hard copy of Negotiate, Influence, Persuade: How to Persuade Others to Do What You'd Like Them to Do here: https://negotiateinfluencepersuade.com/

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